Graphic designer Ludovic Houplain and his partners François Alaux and Hervé de Crécy of H5 agency made a splash in 2009 when they produced a short film depicting a world composed entirely out of logos. The 16-minute film, “Logorama” went on to win an Academy Award and gave H5 their first César.

In order to create Logorama’s surreal commercial landscape of 2,500 logos from past and present, the designers gathered a massive database of more than 40,000 consumer graphics. Taschen will publish a selection of that list aptly titled “Logobook,” with an alphabetized index of 7,000 images and captions identifying company, category, year and country of creation.




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