Marks & Spencer have released a range called ‘Simply M&S’ in an attempt to encourage people to do every day shopping at the store, this must have been a delicate branding exercise. There is a definite heritage and prestige to M&S products which they obviously have to protect whilst not alienating their loyal shoppers yet encouraging new ones. At first glance the breakfast packaging looks subtle enough, though for some reason the torn notepad and handwriting reminds me of something Asda have done.
According to Marks & Spencer, the packaging is ‘easy to identify’, using a mostly transparent design to showcase the product. It uses a notepaper graphic and is‘themed around shopping list style labeling’.