We were asked by Metal-Pages to overhaul their complete brand look and feel. We started by creating a new logo with a bespoke font, then rolled that out onto various sub brands and created brand guidelines.
We started with the logo and created the font, the acronym produced the internal shape on the ‘P’ which led to this being used widely through the guidelines and the remaining collateral. The polished feel is a reflection of the Metal Pages markets place. The brand guidelines were then implemented and used in conference brochures, reports, specialist reports and a new website design.
Simon Macson, Conference Manager, Metal-Pages