April 20, 2015

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The Brief:

To create a brand/house style that had transfer to mall signage, advertising, posters, flyers, internal and external signage, recipe cards and email marketing campaigns.


The Solution:

We took the excising logo and created a brand style that communicates the prestige of the restaurant. The new visual language is flexible and can work with all promotions and across different formats. The look was also carried through into the interior and exterior of the restaurant creating a unified look and feel.


“We chose SCD to help us with our advertising and marketing push. Their understanding of our new direction and whole identity was spot on and they created a fresh and impactful design concept. This has been applied to a series of campaigns. We are very pleased with their work.”


James Jones PR, Sales and Marketing Manager, Plateau Restaurant