To design the short book of SHHiRT and other pieces of collateral. SHHiRT wanted to raise awareness and thought a fun, thought provoking small brochure would help them achieve their goal of getting more people interested in the fledgling charity.
We created a brochure and pull up panels. The concept was simple, we took the playful drawn nature of the SHHiRT logo and decided to use illustration to communicate key messages. This led to the creation of a SHHiRT family of characters who are working all together to help promote the charity.
Matt Bidwell, Trustee, SHHiRTLaunch website