To design and create collateral promoting Symantec’s key messaging to it’s customers through reports, infographics and micro sites. One brief was to find a way to showcase the new responsibilities for companies regarding data capture and security across varying media.
We created a concept based on evolution and how the animal kingdom protect their young to ensure survival. We commissioned an illustrator to bring the animals to life and the idea was rolled out through the brochure, infographics and online/offline advertising. We also created a micro site to house all the various pieces of collateral and each element was translated into four languages.