Tales From…

January 19, 2017

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The Brief:

We were supplied the original notebooks from a BBC football commentator, the challenge being to create a simple piece of memorabilia that would appeal to football supporters and budding commentators alike.


The Solution:

The books themselves would have been difficult to scan and could have been damaged in the process. For this reason we created a simple lighting set-up and photographed each of the pages individually in the studio. The pages were then transformed into a set of 50 double-sided postcards and presented in a custom made gift box. After the success of this project we then asked to shoot the cover photograph for their latest ‘Tales From the City’ book.


“We worked on a couple of different projects with Stone Creative in 2016 and were hugely impressed with the professional, enthusiastic and adaptable service that we received.  One was a particularly challenging undertaking of converting two large detailed football commentary notebooks into a presentable postcard product which was generated with great care, attention, creative flair and design expertise. If we aren’t working together again in 2017 I will eat one of the books that we publish.”


Adam Leventhal, Sky Sports Presenter and Director Tales From Ltd