One of Eamonn’s main passions outside the design world is motor-biking. Through his own riding experiences he discovered there wasn’t anything that encouraged people like himself, close to his own location to meet and ride together. He decided to create a community based website where riders can connect with other like-minded bikers wherever they are in the world. The internal brief was to create a responsive website, where people could plot their location, find and create rides, meet and make new friends.
The Weekly Ride was born. A purpose built social networking platform for bikers. By being part of the Weekly Ride, bikers are able to connect with others anywhere in the world, allowing them to create and invite them on any number of rides which can be mapped out and organised on the site itself. The site has quickly amassed 1,000 riders and lists friends such as the Movember Foundation, Bikenav and BikerBNB.
To raise awareness of the site, we organised a photo shoot, created and filmed video and launched an advertising campaign which was used on social media platforms.