Being the athletes that we are (well Paul and Eamonn did the marathon this year so we’ll milk that as long as possible), we were interested to read in Design Week there is a new brand of running clothing being launched by the name of Tracksmith.
In their own words their branding celebrates running’s ‘style and culture’ and will offer products such as vests, shorts and bags.
Former Rapha creative director Luke Scheybeler says that for both the branding and product design it was very important that ‘everything made sense and we take a holistic approach’.
With a limited amount of products on their website https://tracksmith.com it would seem they are taking things slowly unlike their speedy looking mark. It’s a marathon not a sprint after all.