‘Ugly’ fruit given a makeover to help stop food waste

Check out this great campaign to help with the enormous issue of food waste from French supermarket chain Intermarché. A great example of thoughtful, considered design and marketing working in unison for the greater good.

More about it here and a great accompanying video







Leave a comment

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>