CFA Certificate branding suite

December 05, 2019

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The Brief:

We have a longstanding relationship with CFA UK. They came to us to produce identities for a series of qualifications they offer.



The Solution:

To ensure that these were recognisable CFA products, we worked closely with their main identity. Ultimately these had to sit under the CFA umbrella, whilst remaining distinguishable in their own right. This was achieved by deconstructing and using elements from the main CFA identity, and using their house fonts and their secondary colour palette. We created a system that can grow as and when the number of courses increase.