April 18, 2013

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The Brief:

We were asked to create a logo and website for a new photographic library, specialising in images of older people. They wanted to be the ‘go to’ destination for any agency, designer, media owner, journalist or product marketing team looking for photos of ordinary people doing ordinary or extraordinary things!.


The Solution:

The identity is a bespoke font and the icon represents the ‘focus/shutter’ graphics used on cameras and also creates a ‘G’ and ‘S’. We created a website design that is responsive (changes size depending on device) that users can log in to, create lightboxes, purchase and download images. Photographers can create profiles, upload images and sell their work.


“We have worked with Stone Creative Design on a number of other projects and trusted them to create a brand which reflected our aims and would appeal to our audience of agency and media publishers. They produced the site map structure, wireframes, design and built a frontend CMS that is easy to use and update, we are very pleased with the results.”


Dick Lumsden, Managing Director, Greystock