We were initially asked to create a new identity and brand guidelines for London Councils. After much consideration they decided not to implement this, mainly due to cost implications. However they tasked us to breathe new life to the old identity.
We had to create online and offline guidelines, a tool box of design elements and a new colour palette they could use. We then created sub brand logos for all 10 of the services that London Councils offer, including an identity for London Councils Freedom Pass, a service used by over 2 million Londoners.
Stephen Caffarey, E-communications manager, London Councils