We were asked to create an identity for a new London bridge across the Thames. With the backing of Wandsworth council this would be one of the first Thames crossings developed specifically to meet the needs of both pedestrians and cyclists. The logo would primarily be used for the consultation phase of the project. It needed to engage with local residents and reflect the bridge’s amazing architecture. It also had to be simplistic and should consider longevity being that it could form the identity for the bridge on completion of this phase.
Following an international design competition, Bystrup had been commissioned by Wandsworth Council to design the bridge. Taking it’s architecture as our starting point, we explored various abstract forms of it’s design. Once the logo was approved we produced brand guidelines and it has now been used extensively online and at exhibitions during it’s consultation process.