We have been working with Tales From for the last few years, creating book covers and shooting stills and video at their events. They felt a change of direction in their branding was required due to a sway of emphasis from print to online was beginning to take shape.
The circular logo and directional arrow represents a consistent forward moving cycle of content that Tales From provide, be it through printed books, reviews, events or on camera. The arrow metaphorically delivers their brand name ‘tales from’. This really comes across on the animated logo and it was key realising that this would not just be a static logo when undertaking the design process.
The logo and graphical elements were used to roll out animated idents for a newly formed YouTube channel and a brand guidelines document was produced for the client.